Yuguo Cross-Border Partners with ChinaJoy 2024 to Boost Chinese Game Companies' Overseas Expansion

The 21st China Joy (China International Digital Interactive Entertainment Exhibition) 2024 will be held at the Shanghai New International Expo Center from July 26 to July 29.
YUGUO Cross-Border has learned that the 21st ChinaJoy 2024 will be held at the Shanghai New International Expo Center from July 26 to July 29. This exhibition gathers more than 600 well-known enterprises from 31 countries and regions such as France, the United States, Canada, Germany, the United Kingdom, Japan, the United Arab Emirates, Australia, Belgium, South Korea, Malaysia, Portugal, Turkey, and Singapore to participate. The total exhibition area is approximately 130,000 square meters, with nearly 200 foreign-funded enterprises, accounting for 30%.

As the only cooperative media in the cross-border e-commerce field, YUGUO Cross-Border has in-depth cooperation with ChinaJoy. It will not only directly observe and analyze the latest trends of game going global in 2024 on the spot; but also organize a group of domestic cross-border e-commerce big sellers to match and connect with exhibitors; at the same time, it will also conduct in-depth visits to well-known game enterprises to discuss the experiences of going global.

In addition, YUGUO Cross-Border has also noticed that along with the going global of Chinese games, related trendy toys, IP derivatives, e-sports peripherals, etc. have also achieved further expansion in overseas markets through platforms and other traffic channels. At that time, YUGUO Cross-Border will also organize dozens of e-commerce platforms to connect with sellers or suppliers of the above categories, analyze the sales data of these categories on the platforms and in overseas markets in the first half of the year on the spot, and then make early arrangements for the peak season in the second half of 2024 and even next year.

According to incomplete statistics, in 2023, the overseas revenue proportion of Chinese game manufacturers as a whole was further increased. Mature markets such as the United States, Japan, and South Korea remained the main destinations for Chinese games to go global. These markets provided more than 50% of the overseas revenue for Chinese game manufacturers, and a relatively stable pattern has been formed, entering a state of stock competition.

In the 2023 financial reports, companies such as Tencent Holdings, miHoYo, 37 Interactive Entertainment, Shanda Games, and Shenzhou Taiyue all had excellent performances in overseas game business. However, from the perspective of the entire industry, the era of "winning easily by skin replacement" in game going global is over. Last year, the overseas revenue of more than 50% of enterprises declined year-on-year.

As the leading agent of Meta, Google, and TikTok in China, YUGUO Cross-Border has served many game enterprises to achieve going global from 0 to 1. YUGUO Cross-Border believes that the growth rate of mature markets has slowed down, but emerging markets such as the Middle East and Latin America have great potential. Among the game enterprises served by YUGUO Cross-Border, many have indicated that the rising cost of traffic acquisition and the lack of local talents are relatively big problems they currently face. At the same time, higher-dimensional upgrades are also needed in aspects such as character settings and game content.

In response to these common problems faced by game enterprises going global, YUGUO Cross-Border will give play to its platform and ecological resource advantages in the going global field for more than 10 years. Through this ChinaJoy, it will join hands with the organizers and pioneers of game enterprises going global, go deep into the front line, focus on the operation difficulties and solve them one by one.

If you also pay attention to game going global and want to learn the latest strategies for games and their peripherals to go global, or hope to connect with more overseas bosses, you can [click to register for the group] or scan the QR code below.

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(Source: YUGUO Express)