Thousands of Sellers Converge at 2025 YUGUO Cross-Border CCEE Expo: Discover Blockbuster Products and Strategize Global Expansion

Entering 2025, the global cross-border e-commerce industry continues to grow vigorously! With Trump returning to office, overseas policies are frequently changing. The $800 tariff exemption policy was canceled and then reinstated, creating dramatic fluctuations that keep cross-border practitioners on edge.

Meanwhile, the emergence of Deepseek+AI technology has sparked a disruptive revolution in the cross-border e-commerce sector. As competition intensifies and industry "involution" deepens, the strong market competitiveness of high-quality supply chains has become increasingly prominent.

From February 24th to 26th, the 2025 CCEE YUGUO CROSS-BORDER EXPO (21st Edition) and Global Platform Resource Conference grandly opened in Halls 7, 8, and 9 of the Shenzhen Futian Convention and Exhibition Center.

Focusing on top-tier e-commerce platforms, gathering original factories from industrial belts, and integrating the entire cross-border e-commerce ecosystem, this expo covered over 30,000㎡, featuring 50+ global mainstream cross-border platforms, 10+ industrial belts, and 1,000+ factory exhibitors. It aims to build a high-quality supply chain platform for Chinese manufacturing to expand globally, provide sellers with efficient access to industrial belt and platform resources, and offer insights into the new patterns and trends of brand globalization in 2025, unlocking fresh opportunities.

As the first major exhibition of the year, the 2025 YUGUO CROSS-BORDER CCEE Expo brought innovative energy to the industry.

Caption: First Major Exhibition of the Year Sustains Strong Momentum

Amazon Platform Ecosystem Exhibition: Unveiling 2025 Strategies for Global

ExpansionThe Amazon Platform Ecosystem Exhibition, a highlight of YUGUO CROSS-BORDER’s opening event, presented 2025 strategies for global expansion across four key dimensions: new markets & opportunities, refined operations, traffic marketing & growth, and differentiated product selection. It offered end-to-end services to build a new ecosystem for Amazon market entry, operations, traffic, and product sourcing.

Caption: Amazon Platform Ecosystem Exhibition

In the new year, Amazon sellers face a fresh and complex landscape: What does Amazon’s policy allowing sellers to redirect traffic to independent websites mean? How will Deepseek+AI bring seismic changes? How can sellers break through under tariff pressures? Where is the new path for self-fulfillment sellers amid uncertainty?

Over 50 Amazon official teams were present at the event to provide comprehensive support, including the South China Regional Expansion Team, Official Workshop Team, Key Account Development Team, Business Purchasing Team, Brand Protection Team, SPN Team, Seller Growth Team, Strategic Expansion Team, Seller Compliance Team, Advertising Team, Global Logistics Team, Global Payments Team, and Cloud Technology Team. They conducted round-the-clock 1V1 consultations to address sellers’ most pressing global expansion challenges, such as:

• How factories can efficiently identify key subcategories within extensive product lines and set pricing strategies to secure profits;
• How Amazon’s SPN Service Provider Network upgrades its three core pillars (official vetting, comprehensive services, efficient enablement) to empower sellers;
• Traffic acquisition strategies for products at different lifecycle stages;
• Deconstructing competitors’ traffic frameworks;
• Core market strategies and traffic growth methodologies for beauty & personal care categories.
  With direct guidance from Amazon’s expert teams, these granular issues were resolved at their roots, significantly alleviating sellers’ operational pressures in global expansion.

Concurrently held events included the Amazon 2025 Market Trends Forum, Amazon Official Workshop Session, Amazon Advertising Masterclass, and Amazon Beauty & Personal Care Strategy Session. These sessions fostered deep collaboration between the platform and top sellers. Amazon representatives decoded merchant recruitment policies and shared industry trends, while billion-dollar sellers provided cutting-edge insights and comprehensive operational tactics, offering fresh perspectives for global expansion.

A notable highlight of the expo was the 2025 Grand Opening Collaboration between YUGUO CROSS-BORDER and Amazon Global Selling’s Official Workshop. The Amazon workshop focused on unlocking traffic entry points to boost sellers’ on-site traffic, providing methodologies for scientifically optimizing product detail pages and enhancing advertising performance. Additionally, real-world case studies showcasing dual growth in sales and profits were analyzed, revealing innovative strategies for scalable growth. The session, packed with actionable insights, sparked enthusiastic responses from the audience.

Caption: Amazon Official Workshop Session Draws Enthusiastic Audience Engagement

Caption: Amazon 2025 Market Trends Forum in Session

At the Amazon 2025 Market Trends Forum, Pan Qi, Regional Expansion Director of Amazon Global Selling South China, provided a detailed interpretation of Amazon’s 2025 global selling policies and offered suggestions on how sellers can seize new opportunities and advance brand-building strategies. She emphasized that Amazon Global Selling’s 2025 strategic focus will revolve around innovation empowerment, opportunity expansion, and local enablement. Innovation has always played a critical role in cross-border e-commerce development, encompassing not only technological and product innovations but also systematic advancements in customer experience, operations, branding, and business models. Amazon Global Selling will continue to invest in these areas, with service providers acting as key facilitators.

Caption: Pan Qi, Regional Expansion Director of Amazon Global Selling South China

Shang Yong, Senior Director of Amazon SPN Service Provider Network Development, explained how the upgraded three core pillars of Amazon’s SPN network will empower sellers’ global expansion. He stated that sellers often face unavoidable challenges, such as difficulty finding reliable service providers, diverse service demands, and fragmented information. The Amazon SPN network aggregates hundreds of trusted third-party providers across industries to support seller growth. The upgraded SPN focuses on three pillars—official vetting, comprehensive services, and efficient enablement—directly addressing sellers’ key pain points.

Caption: Shang Yong, Senior Director of Amazon SPN Service Provider Network Development

YUGUO CROSS-BORDER Collaborates with Industrial Belts, Pioneering New Global Expansion Models

YUGUO CROSS-BORDER partnered with the Guanyun-themed apparel industrial belt to set up a special exhibition zone for lingerie and themed clothing. High-quality products from the industrial belt were "transported" to Shenzhen, while top sellers and platform officials shared 2025 trends and practical strategies for category globalization, enabling sellers to connect with end-to-end resources.

Caption: Lingerie & Themed Apparel Industrial Belt Exhibition Zone

Zhou Jie, Deputy County Governor of Guanyun, stated: The Guanyun-themed apparel industrial belt has built a complete industrial chain over years of development, encompassing innovative design, scaled production, and diversified sales. Cross-border e-commerce presents a rare opportunity for this industrial belt. YUGUO CROSS-BORDER, with its extensive global network, has established long-term partnerships with cross-border platforms and buyers. The deep collaboration with YUGUO will drive digital transformation and structural optimization of the Guanyun industrial belt, enabling it to secure a stronger position in the global supply chain and inject momentum into the county’s high-quality economic growth.

Caption: Zhou Jie, Deputy County Governor of Guanyun

At the expo, Zhang Yi, YUGUO CROSS-BORDER Industrial Belt Director, and Zhou Zhiguo, Deputy Director of Guanyun County Commerce Bureau, jointly released the Global Expansion Guide for Lingerie and Themed Apparel Categories.

Caption: Release of the Global Expansion Guide for Lingerie and Themed Apparel Categories

In addition to abundant product sourcing resources, the expo hosted 8 dynamic sessions focused on the globalization of lingerie and themed apparel categories. These events covered end-to-end requirements, from product selection and platform onboarding to operational strategies for global expansion.

Over the past two years, YUGUO CROSS-BORDER has undertaken proactive and fruitful exploration in industrial belt globalization models.

Zhang Yi noted that while Chinese manufacturing has inherent strengths, factories often lag in understanding cross-border e-commerce. Over the past two years, YUGUO CROSS-BORDER proactively engaged with industrial belts in Huludao, Jieyang, Chenghai, and others, adhering to the core philosophy of “bringing service ecosystems in and leading industrial belts out” to build a cross-border e-commerce ecosystem.

The "Bring In" initiative involves YUGUO’s meticulously designed "Factory Tour Plan." By organizing on-site visits and collaborative forums with platforms, sellers, and service providers, the plan bridges industrial belts with premium cross-border resources.

The "Go Global" strategy empowers factories to transcend geographical limits and connect with Shenzhen’s cross-border ecosystem. Through seamless resource integration, factories expand sales channels and elevate global brand influence. The expo’s success exemplifies this strategy in action.

During the expo, YUGUO CROSS-BORDER launched the 2025 National 100+ Industrial Belt Factory Tour Plan in collaboration with 14 industrial belts.

Caption: Official Launch of the 2025 YUGUO CROSS-BORDER National 100+ Industrial Belt Factory Tour Plan

Beyond Guanyun! In the future, YUGUO CROSS-BORDER will continue empowering Chinese Smart Manufacturing by collaborating with industrial belts such as:

• Huludao Swimwear Industrial Belt,
• Puning Loungewear Industrial Belt,
• Xuchang Wig Industrial Belt,
• Ningbo Industrial Belt,
• Sichuan-Chongqing Electronics & Information Industrial Belt,
• Chenghai Toy Industrial Belt,
• Zhongshan Lighting Fixtures Industrial Belt,
• Zhongshan Locks & Hardware Industrial Belt,
• Huzhou Children’s Apparel Industrial Belt,
• Xiamen Bathroom Fixtures Industrial Belt,
• Xiamen Outdoor Sports Industrial Belt,
• Danyang Eyewear Industrial Belt,
• Dongguan Home Furnishings Industrial Belt.

Together, we aim to pioneer a new paradigm for global expansion, ensuring that Chinese Smart Manufacturing shines even brighter in the global market.

“1+N" Model Empowers Omnichannel Global Expansion

Building on the Amazon Platform Ecosystem Exhibition and the Lingerie & Themed Apparel Hall, YUGUO CROSS-BORDER organized 20+ vertical closed-door seminars, including:

• Adult/Lingerie Category Workshop,
• 2025 Amazon In-Platform Advertising Strategy & Growth Tactics Seminar,
• Breakthrough Strategies for Cross-Border Sellers Under Trump’s New Tariff Policies Seminar,
• eMAG (Eastern Europe Platform) Official Session,
• Amazon Billion-Dollar Seller Breakthrough Growth Seminar,
• SHEIN Closed-Door Session: Billion-Yuan Resource Support Plan,
• TEMU 2025 Advertising Strategy Closed-Door Seminar,
• Crowdfunding Workshop,
• Unlocking New Markets: Treasure Platform Exploration Seminar,
  and more.

Caption:Adult \ Novelty Product Category Seminar

The seminar on "Breakthrough Strategies Under Trump’s New Tariff Policies" provided a detailed analysis of the policy and 2025 market trends. Top sellers shared countermeasures and logistics solutions, with attendees actively documenting the content.

Caption: Seminar on Trump’s New Tariff Policy Countermeasures

At the 2025 Amazon In-Platform Advertising Strategy Seminar, seasoned Amazon sellers not only shared actionable insights but also provided on-site 1V1 coaching to resolve advertising challenges, helping sellers master the latest tactics for 2025 Amazon ad campaigns.

Caption: 2025 Amazon In-Platform Advertising Strategy Seminar

To help sellers explore new markets and platforms, YUGUO CROSS-BORDER gathered cross-border platforms including TikTok Shop, Mercado Libre, JUMIA, KiKUU, eBay, OTTO, Wayfair, Ozon, SHEIN, Taobao, Coupang, Rakuten Japan, and Shopee. Over three days, forums such as the 2025 TikTok Shop Forum, TikTok Shop Cross-Border E-commerce Session, 2025 Latin America Cross-Border Forum, 2025 Europe/North America Cross-Border Forum, 2025 Southeast Asia & East Asia Cross-Border Forum, and 2025 TEMU Platform Forum were held. These sessions decoded global market strategies, platform entry policies, and strategies for market selection, product sourcing, traffic, supply chains, and payments, empowering sellers to tap into emerging opportunities.

Caption: TikTok Shop Cross-Border E-commerce Forum

Caption: 2025 TEMU Platform Forum

additionally, YUGUO CROSS-BORDER set up exclusive “Boss Member 1V1 Zones” for direct consultations with the YUGUO CEO, platform officials, and top sellers. These personalized sessions ran non-stop for three days, covering the entire service ecosystem and delivering actionable insights, training, and guidance to sellers.